Lead Generation for Assisted Living

Generate qualified leads overnight through great content offers

We make your website into a magnet for potential new customers. We create the high quality
content that your visitors are ALREADY searching for. We take it one step further by offering
such great content that your visitors will submit forms in return for valuable information.
This is the basis of lead generation.




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Senior Living Lead Generation Funnel

top of the funnel

 

Top of the Funnel

Top of the funnel activities involve getting more traffic to your website. The goal of these activities is to fill your marketing funnel with as much qualified traffic as possible. Blogging is one of the methods used to generate massive amounts of new traffic. To succeed, you need an organized, consistent publishing process and the staff to support it. Our in-house team of brand journalists have the blogging process down pat. Read More about blogging for senior living communities.

middle of the funnel

 

 

Middle of The Funnel

Middle of the funnel refers to prospects in the “evaluation” stage. These prospects are doing heavy research on whether or not your senior living community is a good fit for them.When someone moves into the middle of your funnel, it means you’ve captured their attention. They know they have a problem that has to be solved, and now they’re trying to discover the best solution. The need for a future purchase commitment creeps up as they’re evaluation their options.

bottom of the funnel

 

Bottom The Funnel

Bottom of the funnel refers to prospects in the “purchase” stage. These prospects have done their homework and are ready to buy. But now they just need to pick between you and a few other communities. When marketers talk about bottom-of-the-funnel content, they’re talking about assets that help persuade a prospect to purchase from your company. This content is often used by your sales team. Generally, these materials highlight products and/or services more directly, versus high-level content that is used to build trust. Tactics in this stage include sales enablement and CRMs.

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Inbound Lead Generation WORKS

54%

Inbound Vs. Paid

54% more leads are generated by inbound tactics than traditional paid marketing.

2x

Cost Per Lead

2X as many marketers say inbound delivers below average cost per lead than outbound methods.

20%

Sales Increase

Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads.

3x

Leads

Hubspot users saw 3x more leads from their site within one year.

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